Has your organisation’s list of giving options grown beyond a simple donation form? When you get to a point where you want to tell supporters about things like bequests, matching gifts, sponsorships, capital campaigns, memorial gifts and more, it becomes increasingly important to put together a “Ways to Give” page that’s easy for website visitors to digest.
Often, examples of “Ways to Give” or “How to Donate” pages from nonprofit websites are more like wild jungles than carefully cultivated donor experiences. Even if it seems quick and easy to slap some information about giving on your website and call it a day, no one wants to bushwhack their way through unstructured content. Instead, they’ll leave without understanding which of your giving options is best for them.
To help your supporters get on a clear path to giving, WiredImpact has put together a few general guidelines to follow and will show you great examples from nonprofits that have created engaging and user-friendly pages.