With the rise of cashless payment tools such as lay-by alternative Afterpay, or sci-fi-esque facial recognition payments through ApplePay, it’s easier than ever to buy online. So why aren’t more charities taking advantage? A lack of resources, funding and time are common challenges felt by many NFPs, as is coming up with creative ideas to capture the attention of potential donors.
Using social media well enables charities to promote their campaigns and link with likeminded people who support their mission.
The growing number of social media donation tools now available are easy to use and most importantly, measurable. Facebook has been leading the way with its new suite of Social Good tools.